Disciplined Entrepreneurship

Market

* With access to market maps and research, we are thought partners to our entrepreneurs, helping them better understand their market and competitive landscape including potential partner universe

* Understanding TAM, market segmentation, selecting a beach-head market, identifying end user profiles of prospective customers are key elements of early success.

* Extensive network of advisors and consultants who can help founders make better decisions faster

 Product

* What is the "secret sauce"? Keep a continued focus on building a differentiated value proposition

* Product roadmap and prioritization driven by the focus on long term value creation

* Product operations including understanding of usage and churn, growth drivers, pricing, packaging (product vs full solution) are critical aspects of a business

     Operations

* Organization development appropriate for each stage of the company including key talent acquisition through our network 

* Business model and operations framework with clarity of metrics/KPIs for the business and OKRs for the team

* Support across various functional areas of a business

DisciplinedEntrepreneurship

MIT Sloan's Disciplined Entrepreneurship Program is run by serial entrepreneur and renowned MIT Professor, Bill Aulet who has developed an intensive step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market. Cervin Ventures, in collaboration with MIT, has adapted the program for its portfolio companies.

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